At Apple, our most important resource, our soul, is our people.
We value dynamic, intelligent, and interesting people who are passionate about Apple.
We offer a stimulating work environment, designed to create unparalleled career experiences and develop lifelong skills.
We value innovation and an environment that embraces change.
We celebrate our diversity, unique talents, and passion to strengthen the brand globally.
Our stores are designed to create owners of Apple products and build loyalty.
We cultivate the customer's relationship with Apple through every interaction. We say hello with a product introduction, we engage through a purchase, and we deepen and restore relationships through our face-to-face services.
We passionately engage customers, showcase our technology, and help them discover how our products can enrich their lives.
We strive to inspire customers with every visit so that our stores are a happy place to shop, to learn, to create, to get help, and to want to visit over and over again.
We are at our best when we deliver enriching experiences that help owners of our products get more out of our technology and out of themselves.
We utilize Apple Steps of Service to guide every interaction with our customers.
We engage our customers, making it easy to test-drive and learn how to use our products.
We are always up to date on Apple's technology and integrate it wherever possible.
We earn our customers' trust by recommending solutions that are relevent to their homes, their schools, and their businesses.
We exceed customers' expectations, delivering all Genius Bar, Personal Training, and workshop appointments in a timely, personalized, and efficient manner.
We embrace our One to One program as our primary strategy to help members get set up, get trained, and get going.
We build community though exciting programs for all customers-through special events, hands-on workshops, and customized programs for Youth, Educators, Businesses, and our New to Mac buyers.